We are always looking for ways to improve and personalize a user’s experience. We work with the CRO team, who uses the pages or forms we build to run user test to improve the user journey.

• High-Intent Based Thank You Page

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  To innovate existing channels with more personalized experiences, testing the success of Airtrain implementation for Higher Intent users as they submit an Airtaxi form.

  Check out our documentation on How to add Airtrain for High Intent TY Pages
  High Intent Based TYP Charter

• School Referral Landing Page ATF and Nav Bar

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  School referral pages come directly from the .edu site and boast a very high conversion rate (11.8%), so testing on these pages provides a wealth of opportunity for improvement on a larger scale while providing insights for testing on organic pages. Our initial step is to build on the wins found in from the ATF form and test a similar page.

  SRLP ATF and Navigation Bar Charter

• Frozen Hero

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  On our PLPs, show only above the fold on the page with Learn more text link. On click, expand and display the entire page.

  Frozen Hero Charter

• Single Flow Progressive Form

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  Testing the progressive form flow and branching inside a single form flow, rather than previous multi page, multi form design. In the single form flow, a user who indicates that they are low intent will submit the first portion of the form and remain on the same page to complete the additional step, rather than being pushed to a thank you page with a separate form. The hope is that this makes the experience more cohesive.

  Single Flow Progressive Form Charter