Google Analytics 4 is a tool we use at 2U/edX to track our users across our domains. GA4, in particular, has been created with privacy front of mind, in the manner which it functions across both web and apps – by not relying on cookies. Google is now focusing heavily on event-based data modeling for its measurement. Below you can find more information and documentation:

GA4 Training | Kick-off & Overview Slide Deck

Melissa’s recorded walkthrough of GA4