Launch Process

At 2U, a launch is considered when all assets for a program, track, certificate, or concentration go live for students and prospects. Here is web’s contributions to that process.

Walkthrough of Eleni doing a single program launch on an existing site (Part 1)

  • Jira Epic explained
  • Tag Thao Nguyen in ‘Create UUID/URL’ ticket
  • Build PLP
  • Build organic and paid thank you pages

Walkthrough of Eleni doing a single program launch on an existing site (Part 2)

  • Build edX page
  • Build OLP

Walkthrough of Eleni doing a single program launch on an existing site (Part 3)

  • Publish UUID/URL (day before launch due to deploys)
  • General walkthrough of what we will be doing on launch day

Walkthrough of Eleni doing a single program launch on an existing site (Part 4)

  • Launch Day
  • Publishing OLP, Organic Thank You Page, and Branching Taxi Form
  • Adding OLP to Navigation
  • Making live updates to existing pages

Priority of Tasks

  1. Taxi form
  2. Embeddable lead form (ELF)
  3. Close out all unnecessary tickets in the Jira epic
  4. Note for stakeholders the tickets that will go live day of
  5. Tag Thao Nguyen in ‘Create UUID/URL’ ticket
  6. Build organic and paid thank you pages
  7. Build edX page
  8. Build PLP
  9. Build OLP
  10. Publish UUID/URL (day before launch due to deploys)
  11. Launch Day:
    • Publish all staged pages
    • Add necessary pages to navigation
    • Make all day of updates

ISOS Launch Proces

We are working with ISOS to develop a new launch process. We currently have two active pilot squads performing degree launches and are expecting to roll out Exec Ed through this process in May. More documentation to come!

Sarah and Tyler Walkthrough of ISOS Jira Project and Past Launch Experiences